Prepare your frontend
Now that you've added the protection products to your ERP system, you are ready to prepare your frontend.
Hakuna protection plans can't be sold as a standalone product. They have to be purchased together with a protectable product. To avoid confusion, make sure that all protection products in your storefront:
- are excluded from filter and search results
- are excluded from any catalogs and product-category-specific subpages
- cannot be added to the cart or purchased without the associated protectable product (the quantity of protection products should match the quantity of the protectable products)
Offers may contain several plan options. You can decide which ones you want to display, and how you want to display them.
Example single option design
Example multi-option design
You can shape the customer journey as you see fit but for the highest attachment rates, we recommend displaying protection products on the product detail page (PDP), in the cart, and on the checkout page.
Example placement on product detail page
Example placement on cart page
Example placement on checkout page
No matter where you display the protection products, you should make sure that:
- there's a clear connection between the protection plan(s) and the protectable product
- the protection plans are placed above the main CTA (i.e., above the buy buttons) so they can be incorporated into the purchase decision
A cohesive design will increase attachment rates and improve the overall customer experience so feel free to customize your frontend design using colors, shapes, fonts, and formats that work best for your business.
What you need to include in your design
Opt-in Display the protection plan(s) without a default selection so that customers can actively opt in by selecting their desired plan.
Plan details List the price and term length for each plan, and link to the terms & conditions (provided within the Offer's marketing content).
Mention Hakuna List Hakuna as the insurance broker.
What we recommend you include in your design
Don't overwhelm customers with everything you think they should know about Hakuna product protection right away. Instead, add an info pop-up that they can open up to access more information about the protection plan.
Example info pop-up
You can use the marketing content within the Offers to easily add headings, descriptions, and more to your frontend design. Here's an example of how you could map the content to a pop-up:
Example of how to map marketing content
That's just an example though! You can decide which parts you want to use, and where you want to place them. Other than the link to the terms & conditions (i.e.,
insurance_details_url), the marketing content is entirely optional.
Learn what to do once you sell product protection