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Advertising product protection
Adding clear, concise, and accessible information about your product protection program to your sales channels will increase awareness, foster trust, and improve attach rates.
You’re free to decide which information you want to share and how you want to share it, but here are a few ideas for inspiration:
Adding a dedicated section to your FAQs could help to clear up customer questions so they feel confident about adding product protection to their purchase.
Do you have a list of benefits somewhere on your website? Add product protection to the list as a trust signal.
Adding a banner to your website ensures customers see that you offer product protection, no matter what page they visit.
You likely already display your payment and shipping partners somewhere on your website. Now, you can add a new category for Hakuna to inform customers about our partnership. We think “Product protection partner” has a nice ring, but you could also go for “Insurance partner”.
You can use a dedicated page to provide customers with more detailed information about Hakuna product protection. You can link to it from a banner, your footer, or anywhere else you mention Hakuna product protection.
If you don’t want to create a full page or you want to make the information even more visible, you can always add a product protection section to your homepage or to the product detail page.
Feel free to include product protection purchase information in after-sales communication with your customer, like the Thank You page, Order Overview or Order Confirmation. These after-sales communications are opportunities to solidify your relationship with your customers and encourage repeat purchases. Customers want to be sure they are getting what they paid for, and by including the protection in these communications, you can put them at ease.
If you need support creating content, please reach out to our Support Team. We’d be happy to help you with anything you need!